Quotes that convert: turning proposals into closed deals
Sending a plain number over chat forces clients to evaluate you purely on price. A structured proposal builds trust and wins deals.
Anatomy of a high-converting proposal
- Scope of work: Clear bulleted items in plain language.
- Timeline: Realistic execution schedule.
- Pricing & Terms: Clear costs, payment options, and expiration date.
- Differentiator: Brief line explaining your quality or guarantee.
- Clear Next Step: Easy button or link to approve digital estimates.
Mova Orçamentos builds professional PDF proposals in minutes, tracks deal pipelines, and converts approved quotes into POS sales automatically.
Frequently Asked Questions
What is the difference between sending a price and sending a proposal?
Sending a price is just giving a raw number. A proposal outlines scope, inclusions, deadlines, payment terms, and validity.
What must be included in a commercial estimate?
Client info, scope breakdown, itemized pricing, payment options, execution timeline, and expiration date.